Our second Hyundai Motorstudio Collection just won two 2015 Red Dot Design Awards, including a “Best of the Best” award for the Hyundai Motorstudio Stool. As part of an effort to define and formulate their new lifestyle focused brand value “modern premium,” Hyundai Motors turned to Daylight to develop a collection of travel products. Reduced to their essence without waste, and focused on creating brilliant moments during travel, these products represent Hyundai’s effort to extend their Modern Premium experience beyond the automobile.
Designed to be as easy to use as it is to take on the go, the Stool (Red Dot, Best of the Best winner) is one of the main items of the Hyundai Motorstudio Collection. The legs open at different angles to a unique stance and fold to tuck neatly under the seat, maximizing portability. All details, visible or hidden, are considered to create a modern premium experience.