Archives for December 2015

December 9, 2015 - Comments Off on UNICEF Kid Power launched nationwide

UNICEF Kid Power launched nationwide

The UNICEF Kid Power app has launched! We collaborated with U.S. Fund for UNICEF to design a companion app to their fitness band that transforms kids' physical activity into food for malnourished kids around the world. We wanted to create a digital experience that would transport kids' imagination and build off their innate motivation to have a positive impact on the world. Learn more about our research and UX design process in our Kid Power case study.


Kid Power has also been getting some fun press: Read more about the kid-friendly wearable-for-good in Mashable, Wired, on, and on


Get your band and download the app today! There are even special 'Star Wars'-themed UNICEF Kid Power fitness bands in time for the movie's opening this winter.


December 9, 2015 - Comments Off on Doing the math for a meaningful career

Doing the math for a meaningful career

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When Daniel Kim joined Daylight in 2013, one thing that was abundantly clear was our shared values around meaningful work and life/work balance. Dan was featured in this Fast Company article sharing his secret to intentionally crafting a personally satisfying career over a lifetime.

"Kim did the math. If a design project takes three to four months and he had between 25 to 30 years left in his career, he realized he only had time for about 100 new projects. Put in those terms, time, he realized, was of the essence.

"Kim quit his job and in 2013 moved to the firm Daylight Design, where he opened and oversaw the company's office in Seoul, South Korea. At this new job, he would spend at least half his time doing design work. "Now every time a project comes up, I go through the same thinking process: 'How many projects do I have left in me and is this project worth it?'" says Kim."

We're lucky to have Dan as head of our Asia offices!


December 8, 2015 - Comments Off on Vaccine Reminder Band featured in Johns Hopkins Public Health Magazine

Vaccine Reminder Band featured in Johns Hopkins Public Health Magazine


"An infant quietly allows a VIR band to be affixed at a Trust for Vaccines & Immunization (TVI) site in Gulshan-e-Iqbal township"

The Vaccine Reminder Band helps families in developing countries follow their vaccine regimens for new-born infants. Check out this in-depth feature in Johns Hopkins Public Health Magazine about the origin and design of the Vaccine Reminder Band. Our client, Noor Rakhshani, shared her story of persistence through the many trials of bringing this innovative idea out into the world.

We are proud to have collaborated with Noor on her efforts and are excited to hear promising results from her field trials with parents.

"Parents offer encouraging input as they bring their babies back, on time, for subsequent doses of vaccine...Noor and the TVI team receive tremendous support for the VIR band at a meeting in London sponsored by the International Initiative for Impact Evaluation (3ie), a grant-making NGO. Among 18 inventions to improve immunization presented, the VIR band is scored highest for practicality and expected success, and voted 'most innovative.'"


"HOW IT WORKS: 1) A Timestrip features a tiny blister of red food dye that moves along a membrane. 2) The band, 150 mm long and 19 mm wide, fits comfortably but securely on an infant's ankle from birth to 18 weeks. 3) Each VIR band contains the vaccine records for each visit. The four groups of vaccines are numbered and every time an infant receives vaccines, it's marked on the band. 4) The membrane is surrounded by a paper with three windows calibrated to indicate intervals of 6, 10 and 14 weeks. 5) A one-time button lock prevents the band's accidental removal."