A sustainable water filter

Soma Water

Research
Strategy
Product/Service Innovation

A new filtered water experience

Soma came to Daylight with a compelling opportunity area: the water filter market was filled with poor quality pitchers that consumers found tolerable at best. Daylight embarked on a research program to understand the pain points of existing product solutions and develop design principles and a specific feature set that would delight users: a compostable filter, a glass carafe, and a subscription service model that delivers filters when needed. The Soma water filter reinvents the experience of drinking water by designing for health, convenience, and sustainability.

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