A kid-friendly experience forthe first wearable-for-good™
UNICEF Kid Power
User Experience Design
Research and Strategy
Giving kids the power to save lives
UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to earn points and unlock therapeutic food packets for severely malnourished children around the world.
We worked with U.S. Fund for UNICEF to define and design a Kid Power experience that would motivate kids in the United States to increase their physical activity, while teaching them what it means to be a global citizen.
"Daylight's deep understanding of motivation and behavior has been an invaluable asset throughout the development process. Their work on the UNICEF Kid Power App has yielded a uniquely engaging experience that combines discovery and impact and resonates with both kids and parents."
Rajesh Anandan, SVP, UNICEF Ventures
When we put prototypes of the app in front of kids, we heard that impact would be the biggest motivator to get active. We streamlined the UX to put more emphasis on the connection between physical activity and food, and focused the content on individual success stories.
"Badges are cool, but they don't really help anyone. I would rather earn more food for other kids."
Anna, age 10
"I want to see how many people I helped. I want to know when an actual packet of food goes to that country."
Darius, age 9
A digital passport for the imagination
Building on kids' inherent desire to help their peers, and their appetite for learning, we designed the app as a digital passport. The visual style of the app evokes a sense of adventure, exploration, and travel for both kids and teens.
UNICEF Kid Power launches nationwide
After a promising pilot program, UNICEF is partnering with Target and Star Wars to launch Kid Power nationwide.