Great insights by Daylight Europe's Pascal Soboll on why UX is key for autonomous car adoption in this article by Adobe.
“Car makers have started to think well beyond the interaction between car and driver. Current concept cars increasingly extend the interaction from the inside of the vehicle to its outside, exploring display surfaces on the car’s exterior, and projections onto the ground around the car.”
Congrats to our friends at Thirty Third Parallel on a successful Kickstarter campaign of their ingenious portable light! We loved collaborating and designing this along with their wonderful team. Get yours before the campaign ends over here!
Inspiring Herald Design Forum 2017! (헤럴드디자인) Daylight partner Daniel Kim MC'd a panel on Design for Humanity, while our creative director Junggi Sung gave a fantastic talk on why human design needs to be at the heart of technology. Read more here.