About Daylight

You might say Daylight is a curiosity: A leading global design agency that doesn’t seek growth for growth’s sake. 

This outsized impact comes from Daylight’s origins…

Daylight Design Team in Bus
Daylight was started by a handful of design leaders who bonded a decade earlier in design school. Their reunion came from a collective reckoning – ten years had honed their craft, but their trajectory into senior leadership at design organizations kept them from doing what they loved. In their heart of hearts, they were designers who wanted to roll up sleeves and work directly on impactful project work.

So they started something small. So small, you could squeeze everyone into a Volkswagen bus. At that size, passionate designers can stay tightly connected and inspired. That boutique studio attention alloyed with big agency experience also made a lot of sense to clients.

Daylight’s global presence stemmed from the international friendships forged years ago in design school. Daylight is now a diverse team across San Francisco, Seoul, and Munich, all connected by a common passion for doing compelling, impactful design. Daylight can’t fit in a Volkswagen bus anymore, but driven by the same principle, each studio stays small enough to pile into a school bus.

Twelve years into the journey, Daylight continues to thrive as what may be the world’s smallest multinational design agency. It was created to allow designers to do work they believe in. But perhaps because it’s been designed in just that way, it seems remarkably capable of creating outsized impact with its clients.

Our team

Sven Newman
Partner, San Francisco
Sven co-leads Daylight's San Francisco studio. Prior to Daylight, Sven led a multidisciplinary studio at IDEO. Sven studied product design at Stanford and has lectured at the Stanford d.school.
Brett Newman
Partner, San Francisco
Brett co-leads Daylight's San Francisco studio. Prior to Daylight, Brett worked in Europe as VP of product at Azud. Brett received his masters in product design from Stanford and is now a member of its faculty leading the undergraduate capstone class in product design.
Dan Kim
Partner, Seoul
Prior to joining Daylight in 2013, Dan was CEO of Nexon America, the U.S. subsidiary of Nexon, a $21B global online game company. He also spent many years at IDEO as a product designer, engineer and a leader in managing business development and client relationships in Asia. Dan has a Bachelor's degree in Mechanical Engineering and Master's in Product Design from Stanford University.
Pascal Soboll
Partner, Munich
Pascal leads Daylight Design Europe. Prior to joining Daylight, Pascal spent 15 years at IDEO, with multi-year leadership roles in the Palo Alto, London, and Munich studios. Most recently he led IDEO Europe’s business in "Systems and Service design."
Junggi Sung
Creative Director, Seoul
A veteran of IDEO and Lunar, Junggi Sung helps lead Daylight’s industrial design practice worldwide from Daylight Asia’s headquarters in Seoul. In the tradition of influential designers like Naoto Fukasawa and his mentor Bill Moggridge, Junggi consistently rises above the bureaucracy of business to achieve poetically simple and visually stunning results.
Rachel Sakai
Designer, San Francisco
Rachel is a strategist and user experience designer with a background in graphic design and research. Prior to Daylight she worked with Cooper Hewitt Smithsonian Design Museum and SonicRim Global Design Research. Rachel holds an MFA in design from California College of the Arts.
JuneHyeong Lee
Creative Director, Seoul
June is a brand director at Daylight’s Seoul office. Prior to joining Daylight, he was Brand Creative Director at Daum Communications, one of Korea’s leading online platforms. With over 15 years of experience and several international awards, June focuses on revealing the soul of a brand through design.
Siddharth Dasari
Designer, Munich
Siddharth is a multidisciplinary designer who finds joy at the intersection of graphic, communication and interaction design. He previously worked with Designit in Copenhagen, and Siemens Research in Princeton, USA. Sid holds a masters in design from NID, India + HH Hannover, Germany and a bachelors in architecture.
Hannah Mazonson
Designer, San Francisco
Hannah intertwines human-centered design, writing, and visual arts to garner insights and to communicate clear solutions. Empathy allows her to navigate multifaceted systems issues such as racial segregation on college campuses or economic inequity in California. Hannah holds a bachelor’s degree in English and human-centered design from Dartmouth College.
Sabine Müllauer
Director, Munich
Sabine is a licensed physician with longstanding experience in management consulting and a passion for human-centered design. For Daylight Sabine coordinates business development with a strong focus on health & wellness and organizational development.
Tom Hynek
Strategist, Munich
Tom is a seasoned design researcher and strategist with over 25 years of client experience spanning numerous industries. Before joining Daylight Design, Tom has led design projects with leading international consultancies like Doblin in Chicago and IDEO Munich.
Johanna Gieseler
Designer, Munich
Johanna is a product designer who loves to combine her skills in visual design, prototyping and design thinking to work towards social and environmental change. At Daylight she is involved in research activities as well as concept development, illustration and visual implementation. She holds a Master's degree in Industrial Design from TU Munich and a Bachelor's degree in Product and Process Design from the Berlin University of the Arts.
Boram Won
Designer, Seoul
Boram is a designer who is highly conscious of the designer's role for society. Prior to Daylight, she had a lot of experience in social impact design projects at ID+IM Design Lab., KAIST: designing for both non-profit organizations and corporations. Boram holds Bachelor’s and Master’s degrees in industrial design from KAIST.
David Hwang
Designer, San Francisco
David is a lead visual designer at Daylight’s San Francisco office. Prior to joining Daylight, he was a senior communication designer at Eight Inc., working with Fortune 500 companies such as Apple, Citibank, and Nike. As an independent designer, he worked with fast-growing startups including Omio, Scoot, and Flexport. David holds a Bachelor's Degree from ArtCenter College of Design.
Doyeon Ku
Designer, Seoul
Doyeon is a user experience designer who believes design can be a bridge between people and their various needs. She discovers insights and delivers solutions based on her understanding of user research and technology. Doyeon holds a Bachelor's degree in Information and Interaction Design and in Computer Science from Yonsei University.
Julia Schwarzfischer
Designer, Munich
Julia is a passionate design researcher and project leader, who wants human-centered innovation to make a difference for people and the planet. Prior to Daylight, Julia led the research team at design firm Gravity, worked as an assistant director in the film industry and was a researcher at IDEO. Julia holds a Master’s in Political Science, Intercultural Communication and Spanish Literature from Munich University.
Marion Buchenau
UX Director, San Francisco
Marion is a UX director in Daylight’s San Francisco office. Prior to Daylight, Marion has been a UX leader at IDEO and a fellow IDEO.org. She did her graduate work at the Royal College of Arts and has lectured about her craft at Stanford, UC Berkeley and CCA.
Aron Chen
Designer, San Francisco
Aron is a user experience designer who aspires to bring happiness to people through compassionate empathy and human-centered design. Prior to Daylight, Aron worked at various companies ranging from small non-profit like PeaceGeeks to large corporations such as Facebook. Aron holds a bachelor’s degree in Interactive Art and Technology from Simon Fraser University.
Oliver Hsu
Oliver is a versatile designer with a background in industrial design. He is passionate about finding insights within research that translate into thoughtful products. At Daylight, Oliver works on systems, user experience, and industrial design projects. He holds a BFA in Industrial Design from the Rhode Island School of Design.
Cathy Park
Cathy Park is a visual designer at Daylight’s San Francisco office. Before joining Daylight, she has done branding and digital product work for a large variety of organizations from non-profits to luxury fashion labels. She has previously worked at Discovery, Inc. and graduated with a BFA from the Rhode Island School of Design with a double major in industrial design and graphic design.
Sarah Goodin
Sarah is a Senior UX Designer and strategist in the San Francisco office. She believes deeply in the principles of human-centered and universal design, and loves wearing all the different hats that being a UX designer requires. Sarah has a MFA in Design from California College of the Arts, a BA in Psychology from Harvard, and two adorable chaos goblins that she made herself.
Noam Zomerfeld
Noam is a user experience designer, strategist and researcher who enjoys multi-touchpoint design and tackling complex design challenges. Prior to Daylight, Noam led UX projects in additive manufacturing - bio-compatible 3D printing applications, IoT products and products in the automotive and healthcare fields. His passions lie in sense-making, collaboration, and the intersection between technology and meaning. Noam holds a degree in Interaction Design from California College of Arts.
Dajeong Hong
Dajeong is a visual designer who specializes in visual communication design. She is interested in UX, UI, branding and graphic design. Dajeong believes that meaning and symbol are inseparable and that society and design are the same. She appreciates the consideration for the social impact in Daylight’s design process.
Mara Weber
Mara is a Designer who has gained experience in the creation of print and web products. Before starting at Daylight, she worked in the advertising industry and in a strategic innovation company. Mara has 4 years of education as a graphic designer and holds a Bachelor degree in Interaction Design from Zurich University of the Arts.
Fiona Ennis
Fiona is a designer at Daylight’s Munich office. Prior to joining Daylight, she did a project with a social enterprise in Malawi, Africa and worked at a small innovation, strategy & design agency in Dublin, Ireland. Fiona holds a bachelor’s degree in Visual Communication Design.