Have a first look at our new branding and design for SpeedSmith, a radically innovative new app that measures kids’ shoe sizes in a snap, and crafts ground-breaking, precisely fitted children’s footwear from a computer-controlled knitting machine. It was such a pleasure to bring this whimsical brand to life from visually dynamic identity to vibrant packaging, graphics and more! Check it out here.
May 11, 2018 - Comments Off on Daylight featured in Service Design Network’s Touchpoint Journal.
We're featured in the latest issue of Service Design Network's Touchpoint Journal. Daylight Europe’s managing director Pascal Soboll shares how to “move beyond lucky” and combine Systems Thinking and Design Thinking to create lasting powerful change. “As designers, we have now ‘earned our seat at the table’...But to hold this place, we must consistently prove that we can identify the best opportunities to pursue. We need to reliably identify the ‘right thing to do’ before we go and ‘do that thing right’. This means expanding our toolbox...”.
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Great insights by Daylight Europe's Pascal Soboll on why UX is key for autonomous car adoption in this article by Adobe.
“Car makers have started to think well beyond the interaction between car and driver. Current concept cars increasingly extend the interaction from the inside of the vehicle to its outside, exploring display surfaces on the car’s exterior, and projections onto the ground around the car.”
Inspiring Herald Design Forum 2017! (헤럴드디자인) Daylight partner Daniel Kim MC'd a panel on Design for Humanity, while our creative director Junggi Sung gave a fantastic talk on why human design needs to be at the heart of technology. Read more here.
"We cannot say enough good things about the potential this app idea has for making an impact on the world. Not only does it encourage kids to be more active, but it teaches children the importance of philanthropy..." Thanks Proto.io for including our UNICEF Kid Power app!