June 12, 2018 - Comments Off on Speedsmith featured on Dieline.

Speedsmith featured on Dieline.

Thanks to The Dieline for featuring our gender-breaking kid’s branding for SpeedSmith 👊 And thanks to our amazing client for the great kudos, “We've known the partners at Daylight for a long time. We had total trust that the Seoul office under brand director JuneHyeong Lee would give our brand an identity and a character that would best express the qualities we wanted."

May 18, 2018 - Comments Off on NEW WORK! Branding and design for Speed Smith.

NEW WORK! Branding and design for Speed Smith.

Have a first look at our new branding and design for SpeedSmith, a radically innovative new app that measures kids’ shoe sizes in a snap, and crafts ground-breaking, precisely fitted children’s footwear from a computer-controlled knitting machine. It was such a pleasure to bring this whimsical brand to life from visually dynamic identity to vibrant packaging, graphics and more! Check it out here.



May 18, 2018 - Comments Off on Masters Scholarships at Raffles Milano

Masters Scholarships at Raffles Milano


At Daylight, we love design so much that when we're not making, building, prototyping or researching design—we're teaching it! So we're beyond excited to share that Raffles Milano Istituto Moda e Design (the fantastic Italian design school where Daylight Europe's Pascal Soboll teaches) is giving away 20 Scholarships for their Masters program 👍. The last date to apply is 30 May, 2018. Check it out.

May 18, 2018 - Comments Off on Students from Singapore Management University visit Daylight

Students from Singapore Management University visit Daylight

Earlier this month, we had 30 students from Singapore Management University come say hello, learn about Human Centered Design, and build prototypes. Thanks for visiting Singapore Management University! 👍

May 11, 2018 - Comments Off on Daylight featured in Service Design Network’s Touchpoint Journal.

Daylight featured in Service Design Network’s Touchpoint Journal.

We're featured in the latest issue of Service Design Network's Touchpoint Journal. Daylight Europe’s managing director Pascal Soboll shares how to “move beyond lucky” and combine Systems Thinking and Design Thinking to create lasting powerful change. “As designers, we have now ‘earned our seat at the table’...But to hold this place, we must consistently prove that we can identify the best opportunities to pursue. We need to reliably identify the ‘right thing to do’ before we go and ‘do that thing right’. This means expanding our toolbox...”.

Interested in reading the full article? Send us a note! info@daylightdesign.com

March 16, 2018 - Comments Off on Daylight’s Junggi Sung interviewed by Design Press

Daylight’s Junggi Sung interviewed by Design Press

Checkout Daylight Creative Director Junggi Sung's interview with DesignPress on Korea's largest design blog, Naver Design. In a five-part series, they'll be featuring a new story on his work everyday this week.

Daylight 성정기 Creative Director를 네이버 디자인 판에서 이번 주 일주일간 매일 다른 주제로 만나보세요!

March 16, 2018 - Comments Off on Vistoso wins an iF award!

Vistoso wins an iF award!

Daylight nailed the 2018 iF International Forum Design award! Our winning entry: Lean Glasses 👓

The INSPIRATION: Observing human behavior and how eyeglasses are repeatedly put down on hard surfaces, we designed glasses w/ this unconscious everyday behavior in mind.

Rather than adding features or forms, we sliced off material that comes into contact with surfaces—improving durability, stability and design that works better for humans 👍