Bespin is a cloud service optimization platform for businesses using various cloud infrastructures and services such as Amazon Web Services (AWS), Azure, Aliyun and more. Bespin's cloud management business offers end-to-end cloud service management regardless of data type, server environment or service provider. With a set of potential customers waiting for a MVP beta, Bespin was in need of great design to communicate their offering and create a powerful, inviting platform for users.
We worked with Bespin to develop a new name, brand identity, and MVP product experience through a series of design sprints focused on Brand and UX.
Our work on the Bespin brand identity system won a prestigious Red Dot award. The Bespin digital platform has gained significant traction and praise amongst enterprise customers.