Motivated to move
13.7 million children and adolescents in the U.S. are affected by obesity.
We worked with HopeLab to tackle the challenge of childhood obesity by finding ways to motivate kids to be more active. We spent time with kids in urban apartments, rural towns, and after-school programs across the United States; we saw patterns and identified reasons for why some kids were opting out of activity.
We generated a set of foundational behavior profiles that allowed us to create a wearable activity monitor, predating the days of Fitbit or Apple Watch. Our collaboration was so transformative that President Obama recognized HopeLab and Zamzee as a successful model of social innovation.