From cars to culture
As part of an effort to define and formulate their new lifestyle brand value, “modern premium,” Hyundai Motors turned to Daylight to develop a collection of travel products.
Reduced to their essence without waste, and focused on creating brilliant moments during travel, these products represent Hyundai’s effort to extend a Modern Premium experience beyond the automobile. We created a unified flask, spoon, stool, and lunch set that communicate Hyundai's craft and brand.
Our products won iF Gold and two Red Dot awards, including the Best of the Best Award. The collection is on display at Hyundai Motorstudios, another Daylight and Hyundai collaboration, around the world.