Extending brand beyond the automobile through a line of award-winning travel products

Hyundai Motorstudio

Industrial Design

From cars to culture

As part of an effort to define and formulate their new lifestyle brand value, “modern premium,” Hyundai Motors turned to Daylight to develop a collection of travel products.

Reduced to their essence without waste, and focused on creating brilliant moments during travel, these products represent Hyundai’s effort to extend a Modern Premium experience beyond the automobile. We created a unified flask, spoon, stool, and lunch set that communicate Hyundai's craft and brand.

Our products won iF Gold and two Red Dot awards, including the Best of the Best Award. The collection is on display at Hyundai Motorstudios, another Daylight and Hyundai collaboration, around the world.

Crafting memorable simplicity

Inspired by the feeling of freedom a road trip evokes and design elements across Hyundai vehicles, this collection of products aim to make your trip more memorable, whether you are traveling by yourself or in good company.

Flask

The flask unifies delightful usability, practical portability and timeless aesthetics. The outer shells provide necessary insulation and allow users to share a drink with a companion.

Spoon

The Hyundai Collection Spoon Set rethinks the conventional idea of disposable product packaging and considers the potential usability and functionality of the package. The ladle acts as a case for the spoon and fork, while the knife doubles as a lid to hold everything together.

Stool

Designed to be as easy to use as it is to take on the go, the Hyundai Collection Stool opens to form a unique stance and folds neatly, maximizing portability. A hidden hinge lock keeps the legs in place in both folded and open states.

Lunch Set

The Lunch Set celebrates the spirit of companionship on the road. Designed for maximum portability, the flask and two lunch boxes unfurl to create a memorable meal sharing experience. All the elements are neatly sorted in a hard case that splits and transforms into two separate food trays.

Global spotlight

The Hyundai Collection has received two IF Design Awards and two Reddot Design Awards, including a “Best of the Best” Reddot and an IF Gold award—the first in Hyundai Motor’s history. These awards have put Hyundai Motor Company on the global spotlight and allow them to better communicate their Modern Premium brand values.  

As we move forward with production, you can catch a glimpse of these products at the Hyundai Motorstudio in Seoul and Moscow. The Hyundai Collection will also be exhibited at the RedDot Design Museum in Singapore until the end of 2016.

"Daylight understood where Hyundai wanted to take the brand, and brought Hyundai's 'Modern Premium' values to life wonderfully through the Hyundai Collection Concepts."

Mr. Wonhong Cho, Chief Marketing Officer, Hyundai Motor Company