A more intuitive user experience
For most customers, at-home hair coloring is a high stakes game full of messiness, small-print instructions, and guesswork.
We worked with Madison Reed — a pioneer in delivering salon-quality products to customers' homes — to reimagine the hair-coloring experience and to empower amateur users with the skills and confidence of professionals. Through in-depth user research and stakeholder feedback loops, we evolved the concept to meet a thoughtful balance of business, user, and environmental needs.
The final coloring kit merges instructions, tools, and packaging into one cohesive experience full of small victories.