Funnel failure to #1
When we first met MangoPlate, they were an early-stage food startup struggling to convert downloads to registered users.
Through a UX audit and aquistion funnel analysis, we identified pain points in the MangoPlate experience. In a series of short and focused design sprints, we worked alongside MangoPlate's internal teams to grow the product into an invaluable service.
One year after launching the redesigned UX and rebranded identity, MangoPlate had a 5X increase in their mobile app downloads and a 30% increase in average app usage time. MangoPlate is now the single most popular restaurant recommendation and review app in South Korea.