From music tool to connected platform
With over 2.6 million monthly active subscription-paying users, Melon is the #1 music streaming service in South Korea. Melon is owned and operated by Loen Entertainment, a vertically integrated music label and service provider. Loen approached us with a vision to push Melon beyond a music streaming tool into a holistic music and lifestyle experience.
We helped Loen achieve this vision through a series of strategic user research and design projects spanning over a year and half. Our partnership resulted in a complete redesign of the Melon brand identity and a ground-up, user-centered redesign of their mobile experience and interface.
Loen took ownership of our outputs and successfully launched the newly designed brand and mobile experiences. This design language has remained since 2016.