From music tool to connected platform
With over 2.6 million monthly active subscription-paying users, Melon is the #1 music streaming service in South Korea. Melon is owned and operated by Loen Entertainment, a vertically integrated music label and service provider. Loen approached us with a vision to push Melon beyond a music streaming tool into a holistic music and lifestyle experience.
We helped Loen achieve this vision through a series of strategic user research and design projects spanning over a year and half. Our partnership resulted in a complete redesign of the Melon brand identity and a ground-up, user-centered redesign of their mobile experience and interface.
Loen took ownership of our outputs and successfully launched the newly designed brand and mobile experiences.