Neighborly network of care
Prior to partnering with Daylight, the San Francisco Health Network functioned as a loose confederation of public health clinics and hospitals. The varied logos and identities of the the individual health sites created a confusing experience and made it difficult for staff to describe the network and its benefits.
Over the course of a six-month project, Daylight conducted deep community research across neighborhoods and languages. This allowed us to develop a unified brand strategy, story and messaging, and visual identity that resonated with communities and staff alike.
The San Francisco Health Network took ownership of this work and successfully rolled out the new unified brand identity, displaying it publicly and proudly across the city of San Francisco.