Bringing a Wellbeing Index to life
The City of Santa Monica had a compelling idea: to create a new way to genuinely understand how the community is doing, and then use that information to actively improve resident wellbeing. Sponsored by Bloomberg Philanthropies and in partnership with RAND, the city asked Daylight to create an inspired vision to bring this idea to life in the real world.
Daylight conducted deep in-person research with city staff and community members. Key insights from that ethnographic research led to a vision for the user experience of the Wellbeing Index that focused on making the data compelling and usable for everyone, from city analysts to local non-profits to the citizens of Santa Monica.
The strategic research, product wireframes, and inspirational visual design provided the city with creative foundation to launch the Santa Monica Wellbeing Index.
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