Tictoc Croc is a startup founded to provide parents and babysitters with a digital platform to connect. As the platform grew and thrived, Tictoc knew it was vital that their brand and app experience continued to feel trusted by everyone involved, from the parents to babysitters to the children themselves. The company sought out Daylight to help them with this mission-critical effort.
Daylight worked with Tictoc Croc to define their service principles, redefine the brand identity, corporate identity and brand communication, and the user experience for both parents’ and babysitters’ app.