U.S. Fund for UNICEF reached out to Daylight with a goal: design a Kid Power experience that will motivate kids in the United States to increase their physical activity while also teaching them what it means to be a global citizen.
Through conversations and in-depth research with dozens of children, we realized that kids are motivated by helping others. So we developed a digital experience that helps kids reach their movement goals.
UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to earn points and unlock therapeutic food packets for severely malnourished children around the world.
After partnering with Target and Star Wars, the Kid Power band launched nationwide in 2015, spurring a 59% increase in movement for users.