Giving kids the power to save lives with the first wearable-for-good™

UNICEF Kid Power

Research and Strategy
UX Design
Visual Design

Power up!

U.S. Fund for UNICEF reached out to Daylight with a goal: design a Kid Power experience that will motivate kids in the United States to increase their physical activity while also teaching them what it means to be a global citizen.

Through conversations and in-depth research with dozens of children, we realized that kids are motivated by helping others. So we developed a digital experience that helps kids reach their movement goals.

UNICEF Kid Power gives kids the power to save lives. By getting active with the UNICEF Kid Power Band, kids go on missions to earn points and unlock therapeutic food packets for severely malnourished children around the world.

After partnering with Target and Star Wars, the Kid Power band launched nationwide in 2015, spurring a 59% increase in movement for users.

Impact motivates

When we put prototypes of the app in front of kids, we heard that impact would be the biggest motivator to get active. This insight sparked an idea: create a rewards program where movement helps other children around the world. The more Kid Power users moved, the more food packets they would provide to children in need. We streamlined the corresponding app's UX to put greater emphasis on the connection between physical activity and food, and focused the content on individual success stories.

"Badges are cool, but they don't really help anyone. I would rather earn more food for other kids."

Anna, age 10

"I want to see how many people I helped. I want to know when an actual packet of food goes to that country."

Darius, age 9

A digital passport for the imagination

Building on kids' inherent desire to help their peers and their appetite for learning, we designed the app as a digital passport. The visual style of the app evokes a sense of adventure, exploration, and travel for both kids and teens.

"Daylight's deep understanding of motivation and behavior has been an invaluable asset throughout the development process. Their work on the UNICEF Kid Power App has yielded a uniquely engaging experience that combines discovery and impact and resonates with both kids and parents."

Rajesh Anandan, SVP, UNICEF Ventures

UNICEF Kid Power launches nationwide

After a promising pilot program, UNICEF partenered with Target and Star Wars to launch Kid Power nationwide.

90%

of teachers recommend Kid Power

55%

increase in physical activity