Daylight was started by a handful of design leaders who bonded a decade earlier in design school. Their reunion came from a collective reckoning – ten years had honed their craft, but their trajectory into senior leadership at design organizations kept them from doing what they loved. In their heart of hearts, they were designers who wanted to roll up sleeves and work directly on impactful project work.
So they started something small. So small, you could squeeze everyone into a Volkswagen bus. At that size, passionate designers can stay tightly connected and inspired. That boutique studio attention alloyed with big agency experience also made a lot of sense to clients.
Daylight’s global presence stems from international friendships.
Daylight is now a diverse team across San Francisco, Seoul, and Munich, all connected by a passion for doing compelling, impactful design work. We may have slightly outgrown the Volkswagen bus, but our team fits right into a school bus.
Daylight is now a diverse team across San Francisco, Seoul, and Munich.
More than a decade into the journey, Daylight continues to thrive as what may be the world’s smallest multinational design agency. Daylight was created to allow designers to do work they believe in, which allows us to create outsized impact with clients.
Brett co-leads Daylight's San Francisco studio. Prior to Daylight, Brett worked in Europe as VP of product at Azud. Brett received his masters in product design from Stanford and is now a member of its faculty leading the undergraduate capstone class in product design.
Prior to joining Daylight in 2013, Dan was CEO of Nexon America, the U.S. subsidiary of Nexon, a $21B global online game company. He also spent many years at IDEO as a product designer, engineer and a leader in managing business development and client relationships in Asia. Dan has a Bachelor's degree in Mechanical Engineering and Master's in Product Design from Stanford University.
Pascal leads Daylight Design Europe. Prior to joining Daylight, Pascal spent 15 years at IDEO, with multi-year leadership roles in the Palo Alto, London, and Munich studios. Most recently he led IDEO Europe’s business in "Systems and Service design."
Aron is a user experience designer who aspires to bring happiness to people through compassionate empathy and human-centered design. Prior to Daylight, Aron worked at various companies ranging from small non-profit like PeaceGeeks to large corporations such as Facebook. Aron holds a bachelor’s degree in Interactive Art and Technology from Simon Fraser University.
Boram is a designer who is highly conscious of the designer's role for society. Prior to Daylight, she had a lot of experience in social impact design projects at ID+IM Design Lab., KAIST: designing for both non-profit organizations and corporations. Boram holds Bachelor’s and Master’s degrees in industrial design from KAIST.
David is a lead visual designer at Daylight’s San Francisco office. Prior to joining Daylight, he was a senior communication designer at Eight Inc., working with Fortune 500 companies such as Apple, Citibank, and Nike. As an independent designer, he worked with fast-growing startups including Omio, Scoot, and Flexport. David holds a Bachelor's Degree from ArtCenter College of Design.
Doyeon is a user experience designer who believes design can be a bridge between people and their various needs. She discovers insights and delivers solutions based on her understanding of user research and technology. Doyeon holds a Bachelor's degree in Information and Interaction Design and in Computer Science from Yonsei University.
Fiona is a designer at Daylight’s Munich office. Prior to joining Daylight, she did a project with a social enterprise in Malawi, Africa and worked at a small innovation, strategy & design agency in Dublin, Ireland. Fiona holds a bachelor’s degree in Visual Communication Design.
Hyoju is a UX designer in Daylight's Seoul office. She is passionate about making a positive impact through her design. Prior to Daylight, Hyoju designed healthcare-related projects, seeing them through from research and design to commercialization. Hyoju holds a Bachelor's degree in Visual Communication Design from Hongik University.
Joe finds inspiration at the nexus of business, design, and human factors. He has been a business leader and startup founder, including as a Founding and Managing Partner of 886 Studios, a venture studio in Taipei; co-founder of premium baby brand Orbit Baby; Chief Design Officer of Ergobaby; and manager and designer at IDEO. Joe earned his BS in Product Design, and MS in Mechanical Engineering, from Stanford University, and teaches in the Stanford design program.
Johanna is a product designer who loves to combine her skills in visual design, prototyping and design thinking to work towards social and environmental change. At Daylight she is involved in research activities as well as concept development, illustration and visual implementation. She holds a Master's degree in Industrial Design from TU Munich and a Bachelor's degree in Product and Process Design from the Berlin University of the Arts.
Julia is a passionate design researcher and project leader, who wants human-centered innovation to make a difference for people and the planet. Prior to Daylight, Julia led the research team at design firm Gravity, worked as an assistant director in the film industry and was a researcher at IDEO. Julia holds a Master’s in Political Science, Intercultural Communication and Spanish Literature from Munich University.
June is a brand director at Daylight’s Seoul office. Prior to joining Daylight, he was Brand Creative Director at Daum Communications, one of Korea’s leading online platforms. With over 15 years of experience and several international awards, June focuses on revealing the soul of a brand through design.
A veteran of IDEO and Lunar, Junggi Sung helps lead Daylight’s industrial design practice worldwide from Daylight Asia’s headquarters in Seoul. In the tradition of influential designers like Naoto Fukasawa and his mentor Bill Moggridge, Junggi consistently rises above the bureaucracy of business to achieve poetically simple and visually stunning results.
Mara is a Designer who has gained experience in the creation of print and web products. Before starting at Daylight, she worked in the advertising industry and in a strategic innovation company. Mara has 4 years of education as a graphic designer and holds a Bachelor degree in Interaction Design from Zurich University of the Arts.
Marion is a UX director in Daylight’s San Francisco office. Prior to Daylight, Marion has been a UX leader at IDEO and a fellow IDEO.org. She did her graduate work at the Royal College of Arts and has lectured about her craft at Stanford, UC Berkeley and CCA.
Noam is a user experience designer, strategist and researcher who enjoys multi-touchpoint design and tackling complex design challenges. Prior to Daylight, Noam led UX projects in additive manufacturing - bio-compatible 3D printing applications, IoT products and products in the automotive and healthcare fields. His passions lie in sense-making, collaboration, and the intersection between technology and meaning. Noam holds a degree in Interaction Design from California College of Arts.
Oliver is a versatile designer with a background in industrial design. He is passionate about finding insights within research that translate into thoughtful products. At Daylight, Oliver works on systems, user experience, and industrial design projects. He holds a BFA in Industrial Design from the Rhode Island School of Design.
Sabine is a licensed physician with longstanding experience in management consulting and a passion for human-centered design. For Daylight Sabine coordinates business development with a strong focus on health & wellness and organizational development.
Sarah is a Senior UX Designer and strategist in the San Francisco office. She believes deeply in the principles of human-centered and universal design, and loves wearing all the different hats that being a UX designer requires. Sarah has a MFA in Design from California College of the Arts, a BA in Psychology from Harvard, and two adorable chaos goblins that she made herself.
Siddharth is a multidisciplinary designer who finds joy at the intersection of graphic, communication and interaction design. He previously worked with Designit in Copenhagen, and Siemens Research in Princeton, USA. Sid holds a masters in design from NID, India + HH Hannover, Germany and a bachelors in architecture.
Sujung is a designer who dreams of designing a pragmatic utopia. Prior to Daylight, Sujung has worked on various social impact design projects as a designer and researcher. Sujung holds Bachelor’s degree in Industrial Design from KAIST. She loves designs that break stereotypes, make people smile or bring a new light to the mundane.
Tom is a seasoned design researcher and strategist with over 25 years of client experience spanning numerous industries. Before joining Daylight Design, Tom has led design projects with leading international consultancies like Doblin in Chicago and IDEO Munich.
Daylighters are passionate designers with deep crafts who are dedicated to having a positive impact. Joining Daylight means expanding our community and enhancing our capacity to do work we all believe in.