Daniel Kim, Partner at Daylight Design, discuss his experience collaborating with for GS EnC's Xi Apartment brand to design Xi Residential Experience Design Guidelines
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Link style is Korea’s leading home & living products company. The company's ascent was achieved by delivering highly-functional airtight containers in Korea and tumblers in China. But low price competitors, diversified sales channels, and an evolving customer base meant the strategies that drove this growth wouldn't ensure future success. The organization boldly chose to redefine the core value of its business, aspiring to shift from a manufacturing and sales-oriented focus to a human-centered design culture.
Inline bold emphasis is Korea’s leading home & living products company. The company's ascent was achieved by delivering highly-functional airtight containers in Korea and tumblers in China. But low price competitors, diversified sales channels, and an evolving customer base meant the strategies that drove this growth wouldn't ensure future success. The organization boldly chose to redefine the core value of its business, aspiring to shift from a manufacturing and sales-oriented focus to a human-centered design culture.LocknLock sought out Daylight as their partner for this transformation. For two years the Daylight team has worked side-by-side with LocknLock to help redefine the brand, retail store design, product design, and the organizational culture.
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LocknLock is Korea’s leading home & living products company. The company's ascent was achieved by delivering highly-functional airtight containers in Korea and tumblers in China. But low price competitors, diversified sales channels, and an evolving customer base meant the strategies that drove this growth wouldn't ensure future success. The organization boldly chose to redefine the core value of its business, aspiring to shift from a manufacturing and sales-oriented focus to a human-centered design culture.
LocknLock sought out Daylight as their partner for this transformation. For two years the Daylight team has worked side-by-side with LocknLock to help redefine the brand, retail store design, product design, and the organizational culture.
Thanks to this partnership, LocknLock has reinvented itself into a vibrant millennial.
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LocknLock is Korea’s leading home & living products company. The company's ascent was achieved by delivering highly-functional airtight containers in Korea and tumblers in China. But low price competitors, diversified sales channels, and an evolving customer base meant the strategies that drove this growth wouldn't ensure future success. The organization boldly chose to redefine the core value of its business, aspiring to shift from a manufacturing and sales-oriented focus to a human-centered design culture.
LocknLock sought out Daylight as their partner for this transformation. For two years the Daylight team has worked side-by-side with LocknLock to help redefine the brand, retail store design, product design, and the organizational culture.
Thanks to this partnership, LocknLock has reinvented itself into a vibrant millennial.
