Career Village

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Leveraging AI as an accessible career coach

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Career VillageCareer Village
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- Jared Chung, CEO and Founder of CareerVillage
Introduction

Providing life-changing career guidance for all

A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.

Lunar Energy was founded in 2020 to help move the world towards all-electric homes.

Daylight has been Lunar’s design partner from the beginning.

CareerVillage.org is an EduTech non-profit that offers a Q&A platform connecting educators and learners for career advice. Recently, they developed an AI Career Coach platform providing interactive and personalized guidance. Daylight collaborated with CareerVillage to redesign the platform, aiming to broaden its accessibility, using the retention challenges in the nursing field as a first case-study example. Daylight created nursing-specific career advice and planning tools for the AI Coach, integrated them with the new platform, and enhanced the product’s overall design, branding, and user experience.

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Prompt Engineering UX

From research to insights— engineering a personal coach

Daylight worked with CareerVillage to focus the AI Coach experience on the intersection of AI’s strengths and the core human needs identified in our conversations with early career nurses. These include the need for agency, a genuine understanding of one’s unique background and skills, and the wish for personalized journey in education and towards the right career fit. The chat experience was designed to be gradual and intuitive, offering a flexible but structured approach to reduce anxiety during critical career decision moments.

Our process was highly iterative. We began by stress-testing the AI with minimal instruction, assessing its natural approach to the problem, allowing us to see where it naturally excelled and where it struggled. This allowed us to design career exercises/activities around its existing strengths, and identify which areas we needed to provide more structure on. From there, we built out a structured framework for building activity prompts that provided the AI with enough direction without over-constraining it, allowing room for personalized and exploratory responses.

Throughout the process, we constantly tested how the experience felt from a human perspective, experimenting with finding a tone that felt supportive and empowering, but not overly prescriptive - especially important in a context as personal as making career decisions.

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Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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"The career space is a space of anxiety and fear and difficulty and loneliness."
- Jared Chung, CEO and Founder of CareerVillage
Brand

Capturing an inspirational, confident, action-driven brand

Coach empowers people to move forward in their career journey. It leverages cutting edge technologies and connects learners with CareerVillage’s knowledge repository, and their vast network of mentors, educators and advisors.

Daylight developed a brand framework rooted in the principles of progression, empowerment, and connection, creating a bold visual identity that reflects this foundation. The use of vibrant colors, accessible language, typography and iconography inspire confidence and convey a sense of supportive partnership. The logotype, with its italic lean and a triangular peak, represent forward momentum, hard work and the delta from the present to the future–a call to discover and achieve career dreams. The Coach brand reflects a product and an experience anchored in the idea of positive and well-supported career evolution.

Learn more

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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Impact

Enhancing career readiness and expanding reach

The AI Career Coach platform has expanded access to personalized career guidance across multiple sectors. In its first few months, Coach engaged over 4,700 users from more than 70 countries and in 10 languages, showcasing its global reach and inclusivity. Post-launch, 89% of users reported improved career readiness skills, highlighting the platform’s tangible impact on career development.

The AI Career Coach has gained attention and been spotlighted by prominent figures and media outlets in the technology, business, and education sectors, highlighting its innovation in the career development space. These accomplishments reflect the platform’s dual impact: empowering individual users to navigate complex career landscapes while bolstering CareerVillage's growth and influence within the EduTech industry.

Learn more

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  • Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  • Create a unifying brand that resonated deeply with patients and staff; and
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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“We, CareerVillage, had a lot of spirit, a lot of ideas of what might be possible, but Daylight made it real. And that is just extraordinary and I am so, so, so, so thankful and appreciative.”
- Jared Chung, CEO and Founder of CareerVillage
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Brand
Digital
Social Impact
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