Daylight worked with CareerVillage to focus the AI Coach experience on the intersection of AI’s strengths and the core human needs identified in our conversations with early career nurses. These include the need for agency, a genuine understanding of one’s unique background and skills, and the wish for personalized journey in education and towards the right career fit. The chat experience was designed to be gradual and intuitive, offering a flexible but structured approach to reduce anxiety during critical career decision moments.
Our process was highly iterative. We began by stress-testing the AI with minimal instruction, assessing its natural approach to the problem, allowing us to see where it naturally excelled and where it struggled. This allowed us to design career exercises/activities around its existing strengths, and identify which areas we needed to provide more structure on. From there, we built out a structured framework for building activity prompts that provided the AI with enough direction without over-constraining it, allowing room for personalized and exploratory responses.
Throughout the process, we constantly tested how the experience felt from a human perspective, experimenting with finding a tone that felt supportive and empowering, but not overly prescriptive - especially important in a context as personal as making career decisions.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.