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Euclid Power

Brand
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Reenergizing sustainable energy management

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Euclid PowerEuclid Power
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Introduction

Empowering renewable energy teams to deliver more projects with speed, precision and ease

A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.

Lunar Energy was founded in 2020 to help move the world towards all-electric homes.

Daylight has been Lunar’s design partner from the beginning.

Euclid Power, a pioneering startup in renewable energy management, has engaged Daylight to craft a new brand identity as it prepares for its next funding round. Euclid is a project management software that helps renewable energy teams move projects forward, faster.

Founded by seasoned professionals who have navigated the complexities of disorganized spreadsheets, misplaced emails, inadequate data rooms, and dissatisfied stakeholders. Euclid was meticulously developed to streamline the project management workflow, specifically tailored to meet the unique demands of renewable energy projects.

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Strategy

Untangling the energy industry

In a highly-fragmented industry dominated by established tools such as Excel and Smartsheets, Euclid’s platform consolidates documents, data, workflows, and team collaboration into a single, cohesive solution tailored specifically for renewable energy teams.

To articulate Euclid’s brand narrative, we engaged in a series of collaborative workshops with the leadership team, focusing on defining the vision, tone, and strategic direction for the brand.

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Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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StrategyStrategy
Strategy
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Strategy
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Brand

From mathematics to schematics

Euclid’s logo is a sophisticated representation of the convergence between extensive industry expertise and an innovative ethos. Drawing inspiration from circuit diagrams, the brand mark is derived from the schematic symbol of a solar cell, effectively communicating with its target audience. The design is both striking and elegantly minimalistic.

Daylight crafted a bespoke mono-linear geometrical sans-serif logotype. This typeface, much like Euclid himself, is rooted in fundamental geometric principles, featuring sharp angles harmoniously balanced with proportionate circular forms. This design narrative seamlessly integrates Euclid’s product offerings with the foundational theorems of the ancient Greek mathematician.

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Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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BrandBrand
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The branding effort helped Euclid grow out of its pajamas and into adult clothes.
-Jacob Sandry, CEO
Communication

Engineering fluency

Expanding on the theme of electrical diagramming, electrical schematic symbols have been crafted as a distinctive graphical language, reflecting Euclid’s extensive expertise in the industry—from site details to legal permitting and project management. This graphic system enables Euclid to convey information in a specialized coded language, honoring the contributions of system designers and engineers.

Euclid’s typographic system integrates two font families that embody both technical precision and the exceptional service. Roobert’s mono-linear, geometric features impart clarity in an industry characterized by complexity. Seasons Mix serves as a seamless transition from sans to serif, aptly representing Euclid’s commitment to advancing the world towards renewable energy.

Learn more

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  • Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  • Create a unifying brand that resonated deeply with patients and staff; and
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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Communication
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Impact

Flipping the switch

Euclid Power’s redefined brand identity is both assertive and elegantly straightforward, reflecting a steadfast confidence within a tumultuous and fragmented industry. This innovative design language facilitates Euclid’s evolution from a modest startup to a significant contender in the renewable energy sector, enabling their team to illuminate the world.

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Impact

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