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Lunar Energy

Designing an all-electric future

IF Design 23
Lunar EnergyLunar Energy
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"At Lunar, we believe mass adoption of clean energy depends on the ability to deliver a beautiful, intuitive and delightful product that just works. Daylight was the strategic design partner that helped us turn that belief into a reality."
Marissa Muller - VP of Marketing and Communications
Introduction

It starts with a battery

A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.

Lunar Energy was founded in 2020 to help move the world towards all-electric homes.

Daylight has been Lunar’s design partner from the beginning.

A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.

Lunar Energy was founded in 2020 to help move the world towards all-electric homes.

Daylight has been Lunar’s design partner from the beginning. In 2023, our work together received iF awards for both Product and UX categories.

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IntroductionIntroduction
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Brand

Capture the day. Power the night.

Inspired by the cyclical nature of the sun and moon rising and falling, the Lunar Arc captures the spirit of the company in its mission to create a truly sustainable future. Simple and poetic, the logo holds tension through the constant flow of energy with fluidity, balance, and precision.

Our branding process ran in parallel to our ID development, which enabled a tightly woven, holistic, and compelling design story. By working with the founders through brand exercises, we identified Lunar’s brand principles and key characteristics: Optimistic, Clear, and Brilliant.

This design story comes to life with the arc flowing through the industrial design, playing with light and shadow while the app lets users interact by scrolling through their day.

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Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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BrandBrand
Brand
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Brand
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"The mark that Daylight designed was a gift. It's not just an anchor of our brand, but an integral element of our user experience. It's a generator of ideas, as great marks can be."
– Matt Jones, Head of Design
Industrial Design

Light and shadow

The Lunar Arc, derived from the Logo, flows up the battery stack, uniting its modules into a complete form. Inspired by the crest of a sand dune, the curve protrudes from the front face of the battery units and produces a dynamic lighting effect that shifts as the sun moves through the sky.

The design focused not just on the end user, but also on the installer. The modular nature of the battery, combined with a wall mounting bracket system and reversible enclosure panels allows a single installer to assemble the entire stack, significantly reducing installation costs.

Learn more

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
Early concepts explored how a battery unit could aesthetically integrated into a home. Modular and expandable designs allow users to configure their battery unit to fit their home’s power needs.Early concepts explored how a battery unit could aesthetically integrated into a home. Modular and expandable designs allow users to configure their battery unit to fit their home’s power needs.
Early concepts explored how a battery unit could aesthetically integrated into a home. Modular and expandable designs allow users to configure their battery unit to fit their home’s power needs.
Derived from the Lunar Arc and inspired by sand dunes, the curve protrudes slightly from the front face of the battery units creating a dynamic two toned lighting effect that references day and night.Derived from the Lunar Arc and inspired by sand dunes, the curve protrudes slightly from the front face of the battery units creating a dynamic two toned lighting effect that references day and night.
Derived from the Lunar Arc and inspired by sand dunes, the curve protrudes slightly from the front face of the battery units creating a dynamic two toned lighting effect that references day and night.
A key feature of the Lunar Arc design is the reversible battery unit panels. Separated enclosure panels are essential to the Lunar Battery’s expandability, compact shipping, and easy installation.A key feature of the Lunar Arc design is the reversible battery unit panels. Separated enclosure panels are essential to the Lunar Battery’s expandability, compact shipping, and easy installation.
A key feature of the Lunar Arc design is the reversible battery unit panels. Separated enclosure panels are essential to the Lunar Battery’s expandability, compact shipping, and easy installation.
A series of aesthetic and functioning prototypes helped Daylight and Lunar evaluate proportions, prototype interactions, and select paint finishes. A series of aesthetic and functioning prototypes helped Daylight and Lunar evaluate proportions, prototype interactions, and select paint finishes.
A series of aesthetic and functioning prototypes helped Daylight and Lunar evaluate proportions, prototype interactions, and select paint finishes.
Battery units offered in Midnight Blue and Moon Grey reflect the Lunar brands light and dark duality. A light texture and matte finish bring out the Lunar Arc’s two toned lighting effect. Battery units offered in Midnight Blue and Moon Grey reflect the Lunar brands light and dark duality. A light texture and matte finish bring out the Lunar Arc’s two toned lighting effect.
Battery units offered in Midnight Blue and Moon Grey reflect the Lunar brands light and dark duality. A light texture and matte finish bring out the Lunar Arc’s two toned lighting effect.
Industrial DesignIndustrial Design
Industrial Design
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Industrial Design
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UX

Electricity in human speak

Based on research and insights from both users and internal stakeholders with a spark of imagination, we designed a deeply technical yet intuitively playful energy management app that gives users total control of their Lunar System.

The concept of energy units and its usage was abstract and difficult for most to grasp. Users' experiences with their home energy typically involved looking at graphs and charts in relation to cost. We wanted to give users a sense of their home energy system at a glance through an iconic expression of a home in context. As the day unfolds, the app adapts to the time of day and weather conditions, representing real-time environmental changes that directly impact their energy system. Advanced AI predicts and communicates performance in human language so users know what to expect.

A simplified bar graph tracks and predicts energy usage, allowing users to scroll back and forward throughout their day. Scrubbing the energy graph back and forth gives users a delightful and playful visualization of how the environment influences their energy production and usage.

The Systems tab provides highlights of each component that makes up the Lunar System. For power users, diving into each component reveals granular details and insights, including power load management for complete home energy controls.

Learn more

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  • Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  • Create a unifying brand that resonated deeply with patients and staff; and
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
Concept sketches exploring the intersection of energy production, weather conditions, and time of day.Concept sketches exploring the intersection of energy production, weather conditions, and time of day.
Concept sketches exploring the intersection of energy production, weather conditions, and time of day.
Anchoring on the home as the center piece, Daylight explored early visualizations combining environment, time of day, and energy.Anchoring on the home as the center piece, Daylight explored early visualizations combining environment, time of day, and energy.
Anchoring on the home as the center piece, Daylight explored early visualizations combining environment, time of day, and energy.
Final prototype designed by Daylight for handoff to Lunar’s internal team emphasized making energy management intuitive and playful.Final prototype designed by Daylight for handoff to Lunar’s internal team emphasized making energy management intuitive and playful.
Final prototype designed by Daylight for handoff to Lunar’s internal team emphasized making energy management intuitive and playful.
UXUX
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Impact

Reflections from the CEO

“Our partnership with Daylight was driven by a shared belief in the power of design to deliver simple and elegant solutions that put the user at the center. Daylight’s scope was large, helping establish our brand identity, the industrial design of our first product, the Lunar System, and the user experience of our two apps. They took us through a thoughtful process to come up with our company's name and logo. We are really proud of where we landed. What I really valued about Daylight was that they acted as if they were an internal team to Lunar. They were not afraid to directly engage me and challenge decisions. They advocated for the highest design standards while also contemplating engineering and production constraints. Overall, we had a great working relationship with Daylight. They are a team that is customer-centric, open-minded, friendly and inherently creative."

- Kunal Girotra, Founder & CEO of Lunar Energy

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Impact
Brand
Digital
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IF Design 23