With the app work garnering positive user feedback and improved metrics, EarnIn decide to engage Daylight for an additional sprint to revamp the experience of their website. With a mixture of streamlined UX/UI choices and whimsical creative touches, EarnIn’s website is now creatively aligned with the improved app experience we established previously.
Across the app and website, by delivering a comprehensive range of design solutions from early-stage concept sketches to build-ready screens across the sprints, we equipped the EarnIn team with more than just actionable deliverables. Our work provided a strategic, forward-looking vision for their evolution, laying out a clear and inspiring roadmap for elevating their comprehensive user experience—not only in the immediate term, but well into the future.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
-