No screen, no problem
A sustainable future depends on homes that can not only produce but store their own energy. By storing solar, homes can power themselves through the night, eliminate gas appliances and even feed back to the grid at times of peak demand.
Lunar Energy was founded in 2020 to help move the world towards all-electric homes.
Daylight has been Lunar’s design partner from the beginning.
Startup Kokozi wanted to create a story-telling product that would captivate young children—without adding more screen time.
Kokozi selected Daylight as its design partner to define the brand, digital, and physical design for this innovative tangible + digital experience.
The Kokozi system works through an interplay of two parts: a house-shaped player device that tells stories and sings songs, and Arties— adorable figurines that allow children to independently choose what audio content to listen to through their selection of a tangible character.
A house full of stories
Based on observing how young children actually play and interact with audio content-based products, Daylight anchored the Kokozi design on the metaphor of a house of stories. The cozy home was designed with clean, soft lines and inviting, warm accents. The design of the Artie—‘friend’, in Korean—was inspired by the tactility and playfulness of a snowman. The house’s chimney is a natural, easy-to-grab volume knob for little hands. When a toddler places an Artie figurine in the house, it begins to share its story—and each figurine has different songs and tales to tell.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
Three touch points, two users— one seamless experience
One of the interesting characteristics of Kokozi is that it has two different main users, depending on the medium: for the hardware (house and Arties) the main user is children; for the app, the main user is the adults caring for those children.
Daylight designed three key flows for the MVP of the UX design: registering a new device, recording audio content, and managing playlists. The brand identity and principles were developed in tandem with the design of the physical toy, and translated into the expression of the brand visuals and app UX. Because the physical and the digital interfaces were designed as one seamlessly interconnected flow, it creates both a tightly unified brand experience and a toy that is intuitive to use across all three touch-points.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
A cozy platform to grow together
Derived from the silhouette of the house-shaped audio player, Kokozi’s pentagonal logo casts the brand as a home for stories, with the letters inside symbolizing the varied audio content it provides. This both reinforces the product's identity, and further represents the brand’s aspirations to become a broader audio content platform.
The main Kokozi green color was selected to recall the comforting embrace of nature, and the vitality of the hue symbolizes a vigorously and healthily growing ecosystem. Combined, the brand design elements convey a safe, vibrant playground where children can play and grow.
Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.
Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:
- Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
- Create a unifying brand that resonated deeply with patients and staff; and
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
- Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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Winning the renown of both users and pros
Kokozi, a latecomer in the market, helped to differentiate itself with a highly integrated design approach that ensured a consistent through-line from product design to branding and app design. This work ultimately laid the foundation for the brand to make a clear and favorable impression on customers.
On the heels of a successful Wadiz funding campaign, the product was released in February 2022, and was immediately adopted by many households. After the Kokozi House and Artie figurines were launched, they sold ~7,500 Kokozi Houses and 40,000 Arties within just 100 days—and the number of actual product users exceeded 10,000.
Not just loved by children, the product also received a Red Dot Award in recognition of its design excellence
https://kokozi.house
https://www.instagram.com/kokozi_official/
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