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UNDP SDG Impact

Digital
Strategy
Social Impact

Giving institutional investors better tools to support UNDP's sustainability goals

UNDP SDG ImpactUNDP SDG Impact
“UNDP’s SDG Investor Platform provides the critical data, insights and tools that investors need to drive new levels of capital towards the Sustainable Development Goals.”
– Achim Steiner, Administrator of the United Nations Development Program (UNDP)
Introduction

How might we bring big money and sustainable investment opportunities together?

The UN’s 17 “Sustainable Development Goals” (SDGs) are crucial cornerstones to ending poverty, reducing inequality and to ensuring the protection of natural resources globally. Private investment is a critical component to reach these goals. In fact, if we managed to divert just 1.5% of global private investment activity towards SDG-relevant projects, the top nine goals could be reached by 2030.

Interestingly, interest among private investors is actually high, as they understand that sustainable development is key to the long-term stability of their businesses. Also, ROI is much the same in impact investing as it is in regular investing and end customer demand for ethical investing is increasing steadily.

A big hurdle for investors, however, is the lack of visibility of local SDG investment opportunities and lack of access to local market intelligence. Both of these are needed to adequately assess risks and returns. To remedy this, the UN Development Programme (UNDP) has developed the SDG Investor Maps––a platform for identifying sustainable investment opportunities, informed by local development needs, policy priorities and business intelligence, all gathered and verified locally by the UNDP country offices.

To make these valuable insights accessible to investors worldwide, Daylight designed the architecture and interface of the SDG Investor Platform and supported its implementation.

IntroductionIntroduction
Research + Strategy

Spreading the idea that investing in SDGs isn’t merely philanthropy — it’s good business.

Daylight started the design process by understanding the different stakeholders’ needs in depth. We interviewed impact investors, mainstream investors, SDG asset managers, sustainability analysts, rating agencies, UN country offices, and others to learn about their workflows, needs and priorities.

Carefully balancing investors’ wishes with the UN’s role as a neutral facilitator of information exchange, we designed the platform around some key principles: Leading with economic data points, building trust by featuring tangible case studies, and facilitating direct exchange with local experts. These all proved to be crucial features in order to make the platform a useful everyday tool for investors and financial professionals around the world.

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
Research + StrategyResearch + Strategy
Research + Strategy
Research + Strategy
“As an insurance company, we have a vested interest in ensuring that the climate does not get out of hand, because then some things will no longer be insurable and our business model will fall apart.”
– Institutional Investment Strategist (Insurance Sector)
UX Design

A sleek tool to unlock trillions of SDG-aligned investments across the globe

Our solution is a clean, appealing and easy-to-use UX and UI design. It combines the human touch and approachability of a social impact site with the trustworthiness and clarity expected of a professional financial tool.

The SDG Investor Platform has grown to over 400 featured investment opportunity areas across 24 countries since its launch. This success was made possible by all stakeholders’ readiness to participate in this UN-driven mission.

Today, the UNDP’s country offices are continuously working to add additional opportunity areas as they continue to gather local market intelligence and to paint an increasingly detailed picture of the various investment landscapes for investors to base their decisions on.

Due to the UNDP’s tireless work, the platform has now grown into a lively platform, facilitating meaningful, sustainable investment and nudging the world towards achieving the SDGs.

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
UX DesignUX Design
UX Design
UX Design

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  • Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  • Create a unifying brand that resonated deeply with patients and staff; and
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
  • Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.

Prior to our rebrand work, the San Francisco Health Network's messaging placed emphasis on the providers and the system. The Network described itself as the City’s “only complete system of care.” The Network logo was an icon of the Golden Gate Bridge.

Through our work, we wanted to shift focus from describing the system to communicating the value added for the patient. We sought to:

  1. Publicly reaffirm San Francisco’s commitment to accessible health care for all of its residents, regardless of immigration status or insurance;
  2. Create a unifying brand that resonated deeply with patients and staff; and
  3. Give staff desperately needed tools to clearly and consistently describe the Network, its values, and its services.
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Video Courtesy: UNDP SDG Impact
Digital
Strategy
Social Impact